Change verb \chanj\ :to become different :to make (someone or something)different :to become something else Change as an idea in the modern business world elicits both fear and desire from business owners. Some businesses want to appear progressive and on trend, but their eagerness to embrace change can be ill timed resulting in a loss of valuable time, money, and credibility. Conversely, there are businesses that resist change and then are left behind for the younger and new