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Traditionally, business consultants are numbers people and marketing consultants are idea people. We believe the two shouldn’t be mutually exclusive.


We don’t simply work with what you have. We improve what you have so you’re better-positioned for sustained growth. That’s why we look at the operations side first and find ways to reduce waste and improve performance.


Then we share an authentic story that makes your company relevant and valuable to your ideal client. Once the marketing plan is implemented, we don’t just hand off leads and walk away. Because we understand the inner workings of your business, we can help you turn leads into clients and build long-term relationships.


Grey Elephant Consulting uses a number of strategies, tools and tactics to help small businesses grow:


Operational Evaluation

We can conduct a top-to-bottom review of all personnel and processes to find ways to reduce costs, operate more efficiently and improve productivity. Developing a clear picture of how you do business will also make it easier to explain why someone should do business with your company.


Strategic Planning & Implementation

Strategic planning begins with setting goals for operations, business development and sales. We develop and document one-year, three-year and five-year plans to ensure that your business stays on the path to achieving its goals. Realizing that a plan is only effective if executed properly, we help you put your strategic plan into action. This enables you to maximize efficiency and productivity while creating a pipeline of potential customers so new business is constantly flowing into your company.


Strategic Alliances

Every business needs strategic partners. We help our clients develop mutually beneficial business relationships with companies that share common goals and interests. Strategic alliances can take many forms, from providing formal business referrals to simply attending events together.



More than a slogan, your brand is the promise you make to your customers to solve a problem, fill a need or make their lives better. Your brand sets expectations, shapes perceptions, differentiates you from the competition, and makes people feel a certain way. Focusing on clarity and authenticity, we help you define your brand and make sure it shines through in everything you do.


Website and Logo Development

Your website is your company’s online headquarters, and your logo is the visual representation of your brand. Both need to be designed and developed strategically to maximize impact. We specialize in creating websites and logos that are powerful and memorable.


Asset Management & Cash Flow

We can make sure your funds are properly allocated and your money is working for you.. This will enable us to put tools and financial products in place that improve cash flow and create additional revenue streams. We also assist with retirement planning, balancing current salary, short-term planning, long-term planning and the having funds available to get you through a difficult stretch.


Accounts Receivables Management

Many businesses don’t know how to handle a customer who isn’t paying them. Rather than paying a lawyer’s hourly rate, we can connect you with a law firm or collection agency that works on a contingency. They only get paid if you get paid.



Nobody wants to be drawn into a costly, time-consuming legal battle. We can help your company resolve a dispute with a strategic business partner or client – quickly and amicably.


Contract Negotiation

Negotiation is a delicate and sometimes awkward process that requires the right blend of firmness and fairness. Let us get you the best terms on your contractual agreements.


RFP (Request for Proposal)

Bidding on contracts is a skill. We can make your business outshine the others throughout the RFP process.



Regulatory compliance requirements are constantly evolving, and they vary from state to state in some industries. With a network of more than 650 law firms across all 50 states, as well as 30 international firms, we’re able to stay on top of the latest state, federal and international regulatory standards so you can avoid compliance issues.


Vendor Vetting and Management

Your vendors are a reflection of your business. It’s important to have non-biased, systematic processes for evaluating new vendors and reviewing existing vendor relationships in terms of cost and performance. We put these processes in place and help you choose and retain the right vendors.


Event Planning

Strategically planned events can deliver tremendous value. Wine tastings, golf outings, charitable dinners and other events can raise your company profile, start new relationships, strengthen existing relationships, and open doors to new opportunities.


Thought Leadership

We position our clients as experts in their field and build credibility through speaking engagements, feature articles in professional publications, interviews, blogs, and social media posting.


Mergers and Acquisitions

We have extensive representing companies being acquired and companies acquiring others, as well as facilitating a true merger of two companies. We can help you find a buyer or seller, negotiate contracts, assign a valuation to your company or the company you’re interested in merging with or acquiring, and identify synergies and cost savings in any M&A situation.



To schedule a consultation, call 609-751-1138 or email

A Holistic, Integrated Approach to Sustained Growth


Gary Tier and his team can always be counted on for professional dedicated service. They are always there to promote your business success. I would highly recommend to any business looking to grow that they engage GEC.


David F.

Montreal, Quebec, Canada






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